PUBLICITY IMAGES
Now a days wherever our eyes moves one can find publicity images because everywhere it catches visitore’s eyes. Publicity image has very strong impact on customer’s mind that after seeing it one can easily convince for bying or using that product.The reason behind it is the way it reprasent the product as-‘ther is nothing better than this in the world’.And after seeing it one startes putting himself in to that situation which is there in publicity images.
Though pulicity images never speak of the present they belong to the movement. Often they refer to the past and always they speak of the future and always targets future buyers.Publicity is all about manufacturing glamour.
In day to day life we are seeing publicity images with technology as colour photographs or big posters having lights and moving parts also combine in it.But if we go back into it’s history than the way photography can reproduce the colour and texture and tangibility of objects as only oil paint had been able to do before.With oil paintings also one can almost touch what is the image reminds him how he might or does possess the real thing(same feelings with publicity images).The only differece is that the oil painting was naturally painted in the present tense.The painterpainted what was before him,either in reality or in imagination and the publicity image which is ephemeral uses only the future tense.Other thing is the oil painting was adderessed to those who made money out of the market and publicity is adderessed to those who constitute the market, to the spectator-buyer who is also the consumer-producerfrom whom profits are made twice over as worker and than as buyer.
The perpose of publicity is to make the spectator marginally dissatisfied with his present way of life.It suggest that if he is buy what it is offering,his life will become better.That way entire commercial world getting their high level in market by using best publicity images,soit is a competitive medium which ultimately benifites the public and the most efficient manufactures and thus the nation ecconomy.Incommercial world the sum of every thing is money ,to get money is to overcome anxiety,and same with publicity also. The money is the token of,and the key oto, every human capacity.According to the publicity world,those who lack the power to spend money become literally faceless and those who have the power become lovable.
If we are talking about the present situationsome how a person lives in the contradiction between what he is and what he would like to be and what publicity offers are glamorous daydreams for it. Publicity does not manufacture the dreamer.All that it does is to propose to each one of us that we are not yet enviable – yet could be.What publicity do for society is it turnsconsumption into a subsitute for democracy.It helps to mask and compansate for all that is undemocratic within society.
Now a days wherever our eyes moves one can find publicity images because everywhere it catches visitore’s eyes. Publicity image has very strong impact on customer’s mind that after seeing it one can easily convince for bying or using that product.The reason behind it is the way it reprasent the product as-‘ther is nothing better than this in the world’.And after seeing it one startes putting himself in to that situation which is there in publicity images.
Though pulicity images never speak of the present they belong to the movement. Often they refer to the past and always they speak of the future and always targets future buyers.Publicity is all about manufacturing glamour.
In day to day life we are seeing publicity images with technology as colour photographs or big posters having lights and moving parts also combine in it.But if we go back into it’s history than the way photography can reproduce the colour and texture and tangibility of objects as only oil paint had been able to do before.With oil paintings also one can almost touch what is the image reminds him how he might or does possess the real thing(same feelings with publicity images).The only differece is that the oil painting was naturally painted in the present tense.The painterpainted what was before him,either in reality or in imagination and the publicity image which is ephemeral uses only the future tense.Other thing is the oil painting was adderessed to those who made money out of the market and publicity is adderessed to those who constitute the market, to the spectator-buyer who is also the consumer-producerfrom whom profits are made twice over as worker and than as buyer.
The perpose of publicity is to make the spectator marginally dissatisfied with his present way of life.It suggest that if he is buy what it is offering,his life will become better.That way entire commercial world getting their high level in market by using best publicity images,soit is a competitive medium which ultimately benifites the public and the most efficient manufactures and thus the nation ecconomy.Incommercial world the sum of every thing is money ,to get money is to overcome anxiety,and same with publicity also. The money is the token of,and the key oto, every human capacity.According to the publicity world,those who lack the power to spend money become literally faceless and those who have the power become lovable.
If we are talking about the present situationsome how a person lives in the contradiction between what he is and what he would like to be and what publicity offers are glamorous daydreams for it. Publicity does not manufacture the dreamer.All that it does is to propose to each one of us that we are not yet enviable – yet could be.What publicity do for society is it turnsconsumption into a subsitute for democracy.It helps to mask and compansate for all that is undemocratic within society.
1 comment:
instead of re-quoting Berger, your own interpretation and understanding of what he proposes is what we would have liked to read - so it clarifies to you and us, a singular and individualistic take on this subject.
-Pallavi
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