Tuesday, August 26, 2008
super graphics
SUPER GRAPHICS
Super graphics is a branch of identity design that combines the appearance and essence of
the design object in every direction. It is part of environmental graphics which is the result of
combination knowledge of different fields like architecture, environmental studies, art and design.It is a two dimensional graphic medium effectively representing identity in three and four
dimensional contexts which surround us from everywhere. As technology has changed, identity
design starts having expressions like, it is diverse, organic, flexible and in multiple dimensions.
Therefore graphic design is expanding it’s boundaries, coworking and is merging together with
other areas of design and art, and continuously investigating possibilities in multi-media
environment. As a result environmental super graphics comes in to existence and widely used.
The public remembering the intended subject of identity impressively for a lengthy amount of time the reason behind is the patterns of super graphics present clear structures and styles that their elements can be freely morphed and liberal, organic and flexible expressions are there. And those patterns are constantly repeats so that they gives the essence of visual identity to viewers.
Supergraphics are like large sized poster in the street and is perceivable and communicatable from a far distance. It is communicatable even inside a driving car that its ability to deliver information is efficient.When we are on the highway, we easily see large size billboards and many factories and facilities byhighways use supergraphics with symbolic colors and signs. Supergraphics makes walls talk. Supergraphics is a way of creating Space Identity. Especially store identity requires space graphics tmanifest its characteristics, and supergraphics are appropriate for enforcing spatial promotions. Supergraphics manifest identity like clothing and changes the landscape of the urban environment like putting on fashionable clothes. As in
fashion, the style works as an intentional symbolic code that lets us read the identity of an
individual and this works in the same way for the supergraphics that it uses the similar grammar as the fashion code. Diverse styles tell us the identity the society traditionally define and designate. Also when we perceive supergraphics the body moves to read it as our eys move with the body. Such movements and flow of time lead to the narrative of 4 dimensional and
synesthesia, and interactivenss. The existing supergraphics tend to be used more as artistic
means of expression and continuation from decoration. But supergraphics, 4 dimensional canvas, works as a branding clothing of a building. The expression of identity is used for the branding of products, corporate symbols, logos, and promotions as colors and signs to symbolize the subject and they use large billboards and LED media boards. In super graphics it is important to consider the two major elements which are memorability and meaningfulness. In super graphics the visual identity is functioning as a visual mnemonic-inducer that lets the brand stay in the public mind along time as the intended image. Therefore, identity is the essence and core of a particular subject and it creates its own language to communicate its difference from the others. As noted, appearance of identity is demanded to change frequently, and the immediate reason is the reaction to the competitive capitalism. We can easily steal a glimpse of extensive identity design in populated urban environment. A building now functions as a landmark in geographical context as well as a symbolic logo of a brand. But with technological advances, more imaginative architectural form sand facades are possible, and symbolic function of surfacial exterior of a building becomes more important as more exceptional approaches are required in branding strategy. The image and characteristics of buildings and space collect people and transform paths of flow to function as specific means of promoting images to urban dwellers. Now architecture co-owns the purpose of creating symbolically dimensional spectacles in the urban settlement. Super graphics is fulfilling all today’s demand and functioning well in projecting brand’s identity by having technology in running time and also have possibility to move ahead.
Super graphics is a branch of identity design that combines the appearance and essence of
the design object in every direction. It is part of environmental graphics which is the result of
combination knowledge of different fields like architecture, environmental studies, art and design.It is a two dimensional graphic medium effectively representing identity in three and four
dimensional contexts which surround us from everywhere. As technology has changed, identity
design starts having expressions like, it is diverse, organic, flexible and in multiple dimensions.
Therefore graphic design is expanding it’s boundaries, coworking and is merging together with
other areas of design and art, and continuously investigating possibilities in multi-media
environment. As a result environmental super graphics comes in to existence and widely used.
The public remembering the intended subject of identity impressively for a lengthy amount of time the reason behind is the patterns of super graphics present clear structures and styles that their elements can be freely morphed and liberal, organic and flexible expressions are there. And those patterns are constantly repeats so that they gives the essence of visual identity to viewers.
Supergraphics are like large sized poster in the street and is perceivable and communicatable from a far distance. It is communicatable even inside a driving car that its ability to deliver information is efficient.When we are on the highway, we easily see large size billboards and many factories and facilities byhighways use supergraphics with symbolic colors and signs. Supergraphics makes walls talk. Supergraphics is a way of creating Space Identity. Especially store identity requires space graphics tmanifest its characteristics, and supergraphics are appropriate for enforcing spatial promotions. Supergraphics manifest identity like clothing and changes the landscape of the urban environment like putting on fashionable clothes. As in
fashion, the style works as an intentional symbolic code that lets us read the identity of an
individual and this works in the same way for the supergraphics that it uses the similar grammar as the fashion code. Diverse styles tell us the identity the society traditionally define and designate. Also when we perceive supergraphics the body moves to read it as our eys move with the body. Such movements and flow of time lead to the narrative of 4 dimensional and
synesthesia, and interactivenss. The existing supergraphics tend to be used more as artistic
means of expression and continuation from decoration. But supergraphics, 4 dimensional canvas, works as a branding clothing of a building. The expression of identity is used for the branding of products, corporate symbols, logos, and promotions as colors and signs to symbolize the subject and they use large billboards and LED media boards. In super graphics it is important to consider the two major elements which are memorability and meaningfulness. In super graphics the visual identity is functioning as a visual mnemonic-inducer that lets the brand stay in the public mind along time as the intended image. Therefore, identity is the essence and core of a particular subject and it creates its own language to communicate its difference from the others. As noted, appearance of identity is demanded to change frequently, and the immediate reason is the reaction to the competitive capitalism. We can easily steal a glimpse of extensive identity design in populated urban environment. A building now functions as a landmark in geographical context as well as a symbolic logo of a brand. But with technological advances, more imaginative architectural form sand facades are possible, and symbolic function of surfacial exterior of a building becomes more important as more exceptional approaches are required in branding strategy. The image and characteristics of buildings and space collect people and transform paths of flow to function as specific means of promoting images to urban dwellers. Now architecture co-owns the purpose of creating symbolically dimensional spectacles in the urban settlement. Super graphics is fulfilling all today’s demand and functioning well in projecting brand’s identity by having technology in running time and also have possibility to move ahead.
Thursday, August 21, 2008
publicity image
PUBLICITY IMAGES
Now a days wherever our eyes moves one can find publicity images because everywhere it catches visitore’s eyes. Publicity image has very strong impact on customer’s mind that after seeing it one can easily convince for bying or using that product.The reason behind it is the way it reprasent the product as-‘ther is nothing better than this in the world’.And after seeing it one startes putting himself in to that situation which is there in publicity images.
Though pulicity images never speak of the present they belong to the movement. Often they refer to the past and always they speak of the future and always targets future buyers.Publicity is all about manufacturing glamour.
In day to day life we are seeing publicity images with technology as colour photographs or big posters having lights and moving parts also combine in it.But if we go back into it’s history than the way photography can reproduce the colour and texture and tangibility of objects as only oil paint had been able to do before.With oil paintings also one can almost touch what is the image reminds him how he might or does possess the real thing(same feelings with publicity images).The only differece is that the oil painting was naturally painted in the present tense.The painterpainted what was before him,either in reality or in imagination and the publicity image which is ephemeral uses only the future tense.Other thing is the oil painting was adderessed to those who made money out of the market and publicity is adderessed to those who constitute the market, to the spectator-buyer who is also the consumer-producerfrom whom profits are made twice over as worker and than as buyer.
The perpose of publicity is to make the spectator marginally dissatisfied with his present way of life.It suggest that if he is buy what it is offering,his life will become better.That way entire commercial world getting their high level in market by using best publicity images,soit is a competitive medium which ultimately benifites the public and the most efficient manufactures and thus the nation ecconomy.Incommercial world the sum of every thing is money ,to get money is to overcome anxiety,and same with publicity also. The money is the token of,and the key oto, every human capacity.According to the publicity world,those who lack the power to spend money become literally faceless and those who have the power become lovable.
If we are talking about the present situationsome how a person lives in the contradiction between what he is and what he would like to be and what publicity offers are glamorous daydreams for it. Publicity does not manufacture the dreamer.All that it does is to propose to each one of us that we are not yet enviable – yet could be.What publicity do for society is it turnsconsumption into a subsitute for democracy.It helps to mask and compansate for all that is undemocratic within society.
Now a days wherever our eyes moves one can find publicity images because everywhere it catches visitore’s eyes. Publicity image has very strong impact on customer’s mind that after seeing it one can easily convince for bying or using that product.The reason behind it is the way it reprasent the product as-‘ther is nothing better than this in the world’.And after seeing it one startes putting himself in to that situation which is there in publicity images.
Though pulicity images never speak of the present they belong to the movement. Often they refer to the past and always they speak of the future and always targets future buyers.Publicity is all about manufacturing glamour.
In day to day life we are seeing publicity images with technology as colour photographs or big posters having lights and moving parts also combine in it.But if we go back into it’s history than the way photography can reproduce the colour and texture and tangibility of objects as only oil paint had been able to do before.With oil paintings also one can almost touch what is the image reminds him how he might or does possess the real thing(same feelings with publicity images).The only differece is that the oil painting was naturally painted in the present tense.The painterpainted what was before him,either in reality or in imagination and the publicity image which is ephemeral uses only the future tense.Other thing is the oil painting was adderessed to those who made money out of the market and publicity is adderessed to those who constitute the market, to the spectator-buyer who is also the consumer-producerfrom whom profits are made twice over as worker and than as buyer.
The perpose of publicity is to make the spectator marginally dissatisfied with his present way of life.It suggest that if he is buy what it is offering,his life will become better.That way entire commercial world getting their high level in market by using best publicity images,soit is a competitive medium which ultimately benifites the public and the most efficient manufactures and thus the nation ecconomy.Incommercial world the sum of every thing is money ,to get money is to overcome anxiety,and same with publicity also. The money is the token of,and the key oto, every human capacity.According to the publicity world,those who lack the power to spend money become literally faceless and those who have the power become lovable.
If we are talking about the present situationsome how a person lives in the contradiction between what he is and what he would like to be and what publicity offers are glamorous daydreams for it. Publicity does not manufacture the dreamer.All that it does is to propose to each one of us that we are not yet enviable – yet could be.What publicity do for society is it turnsconsumption into a subsitute for democracy.It helps to mask and compansate for all that is undemocratic within society.
Tuesday, August 5, 2008
c.g.road
C.G.ROAD
As one can see C.G.Road is the heart of the city in commercial world. This is the street were people like to come for shopping, for roaming around and for time pass so, that’s way having countless people during a day and at night as well. In these streets major commercial activities happens in very formal way. When someone comes to C.G.Road for shopping they come with certain kind of mentality and attitudes, which always reflect in their shopping. One can see that most complexes are having ‘brand showroom’ with brand identity.
In terms of graphics one can see two extremes on this street. At one hand it had big brand holders and at the same time one can see shops without any holders or boards, which has identity through their products.
One can define four layers of graphics at first sight (in terms of extension board). The first layer occurs at 4m.height or above 4m.which includes holders on high rise buildings. And second layer is above eye level, which has self standing structure or poles with different sizes. And reason for such sizes and height is to catch people’s attention from distance and people can see it for long duration from road while driving vehicles. Such boards are seen more at junctions which are pose points for traffic. And that’s way it has strong impact on people’s mind. Even by having big size letters, with dark colors, having sky as backdrop. And the last layer of graphics one can see is shopping windows having different dummies, products, and notices. This is face of the shop representing different creativities to catch more customers. Most shops have plane glass as shop window for customers to provide visual continuity, and have shop itself as shop window rather than putting something as briar.
Most shops have neon lights and holders with lights. So graphics changes with day and night. Even people are also part of the whole picture. As number of people increases and decreases whole frame of graphics getting changed. For example, customers engages shop window and from distance one can see no more shop window graphics but can see only people around.
As one can see C.G.Road is the heart of the city in commercial world. This is the street were people like to come for shopping, for roaming around and for time pass so, that’s way having countless people during a day and at night as well. In these streets major commercial activities happens in very formal way. When someone comes to C.G.Road for shopping they come with certain kind of mentality and attitudes, which always reflect in their shopping. One can see that most complexes are having ‘brand showroom’ with brand identity.
In terms of graphics one can see two extremes on this street. At one hand it had big brand holders and at the same time one can see shops without any holders or boards, which has identity through their products.
One can define four layers of graphics at first sight (in terms of extension board). The first layer occurs at 4m.height or above 4m.which includes holders on high rise buildings. And second layer is above eye level, which has self standing structure or poles with different sizes. And reason for such sizes and height is to catch people’s attention from distance and people can see it for long duration from road while driving vehicles. Such boards are seen more at junctions which are pose points for traffic. And that’s way it has strong impact on people’s mind. Even by having big size letters, with dark colors, having sky as backdrop. And the last layer of graphics one can see is shopping windows having different dummies, products, and notices. This is face of the shop representing different creativities to catch more customers. Most shops have plane glass as shop window for customers to provide visual continuity, and have shop itself as shop window rather than putting something as briar.
Most shops have neon lights and holders with lights. So graphics changes with day and night. Even people are also part of the whole picture. As number of people increases and decreases whole frame of graphics getting changed. For example, customers engages shop window and from distance one can see no more shop window graphics but can see only people around.
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